The brainchild of Nas Hakim, Managing Director of the company, BOB ROCK was the first brand which kick started the ‘Plus Size Fashion’ initiation back in 2014. BOB ROCK aims to provide everyday wear for men, complete from top to toe. BOB ROCK strength is in its custom-fit measurement and the usage of light and breathable fabrics, to ensure a more comfortable fit for Malaysian Plus Size Men.




Upon receiving many feedbacks and requests from our female customers of BOB ROCK, we soon launched LOVELILY in 2016 as a brand that features fashion specifically for ‘Plus Size Women’. LOVELILY is our latest fashion label which offers tailored contemporary fashion for women from size M to 6XL. All blouses, pants, skirts, jeans and traditional wears are made from fabrics that are lightweight and comfortable, carefully handpicked and flown in from around the World. Each designs are crafted with cuts and prints that flatters any size and shape.



  • 9AVENUE by LoveLily
Founded in 2012, 9AVENUE offers hand-crafted handbags sketched and designed by Lily Rahman. A bag enthusiast herself, Lily started improvising bag design to better suit her customers’ need & requirements. She believes that a bag is an extension of one’s image and the fit must be perfect. Hence forth begin the adventure of Lily Rahman, the ‘accidental’ bag designer.